A STEP-BY-STEP PROVEN FRAMEWORK TO BUILD A SUCCESSFUL STARTUP FROM SCRATCH
EVEN IF YOU HAVE
HERE'S WHAT YOU GET FROM THE STARTUP COURSE 2.0
SESSION 1: BEFORE YOU BEGIN
Understand all the concepts clearly before you get started on your entrepreneurial journey.
SESSION 2: THE MINDSET
Transition from an employee mindset to a strong entrepreneurial mindset and then develop the startup mindset.
SESSION 3: COMING UP WITH THE RIGHT IDEAS
Play around with a framework you can use to stimulate your mind to come up with great ideas across industries.
SESSION 4: UNDERSTANDING YOUR BUSINESS AND MARKET
Decide whether to build a product-based or a serviced startup, whether to go B2C or B2B and all the different business models.
SESSION 5: HOW TO VALIDATE YOUR IDEAS
Learn how to test the hypothesis of the problem and the solution with your target market before you build anything.
SESSION 6: BUILDING YOUR MINIMUM VIABLE PRODUCT (MVP)
Understand what an MVP is and use the 4 step MVP framework to ship your first product.
SESSION 7: ACHIEVING PRODUCT-MARKET FIT
Deep dive into product-market fit and how to test product-market fit proactively with two simple methods.
SESSION 8: SCALING YOUR STARTUP
Learn the right way and the right time to scale your startup and not fall into the trap of premature scaling.
SESSION 9: BUSINESS STRUCTURE AND COMPLIANCE
Don’t make the same mistakes as other entrepreneurs by ignoring compliance. Understand all the steps you need to take for the right business structure and compliance.
SESSION 10: FINANCIAL MODELLING FOR YOUR STARTUP
Develop the three most crucial financial statements for your startup - profit & loss statement, balance sheet and the cash flow statement.
SESSION 11: HOW TO CREATE A BUSINESS PLAN AND PITCH DECK
Equip yourself with a solid business plan and pitch deck you can use to present to investors and other stakeholders.
SESSION 12: VALUATION & FUNDING FOR YOUR STARTUP
Find out the valuation of your startup with the Discounted Cash Flow (DCF) method and all the options you have for funding.
SESSION 13: HIRING FOR YOUR STARTUP
Assemble a high-performance team and learn how to manage them in this session.
SESSION 14: MARKETING FOR STARTUPS
Visualise the customer journey and target the right audience with your tastefully crafted marketing communication.
SESSION 15: BRANDING AND POSITIONING
Learn how positioning your brand properly can help you penetrate a market and dominate it.
SESSION 16: PRICING AND DISTRIBUTION
Come up with the right price for your product which your customers will pay and help you generate healthy profits.
SESSION 17: INTEGRATED MARKETING
It’s time to deploy all your marketing activities feeding into each other with integrated marketing .
SESSION 18: PERSONAL GROWTH
Don’t forget about yourself on this journey. Learn how to take care of yourself to grow and sustain both yourself and your startup.
MEET THE INSTRUCTORS
SHRADHA SHARMA, Founder & CEO @ YourStory.com
DEEPAK KANAKARAJU, Co-Founder @ PixelTrack
SANJAY SHENOY, Co-Founder @ PixelTrack
ROHAN ARINAYA, Director @ Merican Consultants
TO MAKE IT EVEN BETTER, WE GOT YOU BONUSES
1. Startup Business Templates
2. Worksheets & Checklists
3. 99 Startup Tools Rolodex
4. Indian Investors List 2020
5. Exclusive Interviews
6. Private Facebook Group
Shradha Sharma is the Founder & CEO at Yourstory. She is amongst the most prominent thought leaders in the Indian startup ecosystem and has earned many accolades which include being featured in LinkedIn’s top 3 online influencers in India & Fortune magazine’s ‘40 under 40’ list of powerful Indians.
StartSession 1 - Before You Begin (19:59)
StartSession 2 - The Mindset (18:53)
StartSession 3 - Coming up with the Right Ideas (14:25)
StartBonus Video: Interview with Naveen Tewari, Founder & CEO of InMobi (28:30)
StartSession 4 - Understanding Your Business and Market (20:48)
StartSession 5 - How to Validate Your Ideas (14:25)
StartSession 6 - Building Your Minimum Viable Product (MVP) (15:07)
StartBonus Video: Interview with Amit Gupta, Co-Founder & CEO of Yulu (34:05)
StartSession 7 - Achieving Product-Market Fit (14:41)
StartSession 8 - Scaling Your Startup (13:40)
StartSession 9 - Business Structure and Compliance (14:50)
StartSession 10 - Financial Modelling for Your Startup (18:08)
StartBonus Video: Interview with Virendra Gupta, Founder & CEO of DailyHunt (14:27)
StartSession 11 - How to Create a Business Plan and Pitch Deck (15:36)
StartSession 12 - Valuation & Funding for Your Startup (14:54)
StartSession 13 - Hiring for Your Startup (19:21)
StartBonus Video: Interview with Hari T N, Head of HR at BigBasket (38:27)
StartSession 14 - Marketing for Startups (14:23)
StartSession 15 - Branding and Positioning (15:47)
StartBonus Video: Interview with Udaan Co-Founders - Sujeet Kumar, Amod Malviya and Vaibhav Gupta (29:30)
StartSession 16 - Pricing and Distribution (15:30)
StartSession 17 - Integrated Marketing (17:23)
StartSession 18 - Personal Growth (30:28)
StartBonus Video: Interview with Kunal Shah, Founder & CEO of Cred (27:08)
StartBONUS DOWNLOAD - Business Document Templates
StartBONUS DOWNLOAD - 99 Tools to Grow Your Startup Ebook
StartBONUS DOWNLOAD - India Investor List 2020